Scorigami

[Scorigami] is the art of building final scores that have never happened before in NFL history. Due to the unique nature of how points are scored in (American) Football, where it is impossible to score 1 point on its own, as well as the rarity of the 2 point safety and 8 point touchdown and 2 point conversion, there are a lot of scores that are possible, but have never happened.

American Football can be such an absorbing sport to watch in part because the scoring system often results in tight finishes, influencing the tactics a team will employ whether they are defending a lead or trying to make up a deficit. It never occurred to me that this scoring system means that some scores are almost impossible, such as a 4-4 tie. Scorigiami is the name for a score that has never previously happened and a visualisation of every score that has happened so far. Unfortunately the Eagles losing 42-0 is not one of those impossible scores.

A history of pizza

Hastily summoned to prepare some local specialities for the queen, the pizzaiolo Raffaele Esposito cooked three sorts of pizza: one with lard, caciocavallo and basil; another with cecenielli; and a third with tomatoes, mozzarella and basil. The queen was delighted. Her favourite – the last of the three – was christened pizza margherita in her honour.

My favourite thing I learned this week was from A History of Pizza. I would have guessed that pizza started off as food for those living in poverty, but I never knew that it only gained popularity throughout Italy, and then the world, after a tomato, mozzarella and basil topped pizza was served to Queen Margherita.

Flash is responsible for the Internet’s most creative era

Vice Magazine have an interview with Rob Ford of FWA about his new book that documents how web-design trends have changed. Vice make a case for the early 2000s being the sweet spot for web-design and especially the use of Flash as a tool for pushing the boundaries for what was possible.

[Web Design: The Evolution of the Digital World 1990-Today] makes a compelling case through its general structure that the sweet spot of creative web design came during the late 1990s through the mid-2000s—periods in which major brands were willing to invest a whole lot of money in a website intended for show, not just tell.

For me this era was always one of style over substance; sites took so long to load, were difficult to use and were often totally inaccessible. I don’t think the death of Flash was why this era of design ended, but rather that the web grew up. The tools we have now allow for more complex animations but the focus is elsewhere. Content, usability and high conversion rates are king, and the fact that attention spans are measure in milliseconds means we can’t afford to make users wait to access our content or storefront. Still, that intro by TokyoPlastic is very hard to beat.

Branding the London 2012 Olympics

The logo for the 2012 Olympic games was yesterday unveiled on the London 2012 website. Wolf Olins, the firm tasked with creating the branding, have avoided any kind of cliche, (I was thinking the Thames, London Eye or Big Ben would feature prominently), and instead have opted for a new-rave/eighties themed device that looks to be focused more on it’s ability to be co-branded than as a stand alone logo or mark.

Bryan Bedell of Coudal has written a fantastic piece on the inevitable furore that has erupted from the usual short-sighted media outlets. While I think it may be dated by the start of the event, I agree with almost every other point and especially with regard to complaints about the pricing – the fact that every tabloid in the country is questioning the cost of the design without understanding the processes involved is disgusting, ill-informed and exactly the cause of much of the poor, generic and uninspiring design of recent times.